By: Rok Hrastnik
With the growing popularity of podcasting, publishers and marketers around the world are asking themselves how to monetize this content channel.
Today we'll be taking a look at how marketers can monetize podcasting through enhanced marketing activities.
While publishers might find it relatively easy to integrate podcasting in to their business models without really "creating a revolution", the opportunities for marketers really go beyond traditional marketing tactics.
To understand the opportunity we need to understand what podcasting brings to the marketing table: the power of voice, delivered directly to our prospects, customers, employees and partners.
While text might still be the most "usable" format and the easiest to consume, voice itself has the unique feature of being able to express emotion and bring personality in to marketing communications.
For marketers, monetizing podcasting won't come through ad sales or content sales, but through opportunities to enhance their marketing communications with the power of emotion, delivered directly to their recipients.
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